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| Structures and Budgets of National Tourism Organizations (2004 -2005) | 
 enlarge | Author: World Tourism Organization (unwto)
Publisher: World Tourism Organization (UNWTO)
Category: Book
Buy New: $77.50
Sales Rank: 3437094
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 148
Shipping Weight (lbs): 0.8
Dimensions (in): 11.2 x 8 x 0.4
ISBN: 9284411483
Dewey Decimal Number: 338
EAN: 9789284411481
ASIN: 9284411483
Publication Date: January 1, 2006
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
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Product Description
Structures and Budgets of National Tourism Organizations (NTOs) is a benchmarking reference tool on inbound tourism promotion. The report compiles and analyses updated and comparable information on the budgets that NTOs allocate for the promotion of inbound tourism as well as their structure, functions and forms of operation in order to illustrate different forms of NTO organization and possible action in the area of inbound tourism promotion. The first part of the report is focused on the NTOs structure and functioning, including a benchmarking analysis. The second part presents an overall view of NTO budgets for around 50 countries, including data on overall and promotional budgets, funding sources, budget allocation by source markets, products and promotional instruments, among other areas. The report is complemented with case studies from twelve countries covering a series of important aspects of their NTOs structure and organization.
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