 | | |
| Festival and Special Event Management (Wiley Australia Tourism) | 
 enlarge | Authors: Johnny Allen, William O'toole, Ian Mcdonnell, Robert L. Harris
Publisher: Wiley
Category: Book
Buy New: $51.99
Buy New/Used from $45.00
Avg. Customer Rating:  (1 reviews)
Sales Rank: 969069
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 3
Number Of Items: 1
Pages: 534
Shipping Weight (lbs): 2.2
Dimensions (in): 9.5 x 7.1 x 1.2
ISBN: 047080470X
Dewey Decimal Number: 658
EAN: 9780470804704
ASIN: 047080470X
Publication Date: January 31, 2005
Availability: Usually ships in 1-2 business days
|
| Editorial Reviews:
Product Description
Festival and Special Event Management 3rd edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in the first edition. The new edition introduces new developments, professional 'tools' and regional impacts of festivals and special events.
The role of information technology and economic analysis, regional development and the role of volunteers in festival and special events are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference.
* Revised content on the economic impacts of events
* New chapter on event tourism
* New end of chapter case studies
* New chapter on event project management
|
| Customer Reviews:
Comprehensive and up-to-date October 15, 2003
6 out of 7 found this review helpful
Although this book refers only to Australian festivals and events, it's loaded with management lessons, concepts and strategies that are universal. This is the best book I've been able to find on a subject that is scarcely written about (referring to large festivals). Thank you Johnny Allen, William O'Toole, Ian Mcdonnel and Robert Harris for sharing your knowledge.Jason Bosch
Director of ArgusFest
|
|
|
Powered by Associate-O-Matic
| | |